Meet the Creator

Inspired by southwestern culture and her northern New Mexico roots, Santana started making turquoise beaded jewelry as a girl. Having previously worked at online fashion retailers like Net-A-Porter and Vestiaire Collective, she created azzú, a play on azúcar, to meld her passion for the tactile craft with her love of digitally native brands.


Give Back

A portion of proceeds from every azzú purchase supports the preservation of Hispanic and Native American Art.

Learn more